VICTORIA – How much is a business worth?
Determining a sellable price and finding qualified buyers is almost a science in itself, but Paratus Business Resources has come up with a format that is working for the buyers and sellers of small businesses.
Keith Mackenzie
Keith Mackenzie, Mike Lenz and Morgan Tate co-founded Paratus in 2020 under the umbrella of Chinook Mergers, Acquisitions & Business Brokerage.
“We are a start-up, so our roles encompass a little bit of everything: sales, marketing, product development and other day-to-day operations,” says Tate. “It’s been a lot of work to get off the ground but super rewarding.”
Mike Lenz
Paratus has created two new software products for small business owners: PriceBuilder, its private exit-planning community, and DealBuilder, its self-directed business-for-sale tool. These user-friendly tools help business owners maximize the value of their business for when they decide to sell.
“It really simplifies what is perceived as a complex process,” he notes. “There are little to no resources available to business owners looking to sell independently, and DealBuilder gives business owners the power to do so.”
Tate shares tha
t one user recently received a full-price offer within five days, saving over $15,000 in commission, and adds that the business-for-sale market is surprisingly active, despite COVID-19 disruptions over the past year. “There is a tremendous amount of buyer interest right now, making it a good time to sell for most industries.”
Tate is anticipating tremendous growth throughout the rest of 2021 with the recent launch of its PriceBuilder Community
“PriceBuilder is our private, exit-planning community for business owners looking to sell in the next 10 years,” says Tate. “As a part of the community, members receive a business valuation and exclusive resources to increase the value of their business. For only $20/month, PriceBuilder is an accessible option for business owners looking to finally work ON their business, not IN it.”
What are the keys to the company’s success?
“That comes from leveraging our decades of experience buying and selling businesses,” he states. “After completing over 250 transactions, our team has seen a little bit of everything. As a result, we have been able to ‘demystify’ the process for small business owners – a majority of which have never sold a business before.”
