FUTURPRENEUR AIMS TO ADVANCE INDIGENOUS ENTREPRENEURSHIP IN B.C.

April 8, 2024

Melissa Gladue is Business Development Manager for Futurpreneur’s Indigenous Entrepreneur Startup Program

BRITISH COLUMBIAFuturpreneur has set its next imminent target: advancing Indigenous entrepreneurship across British Columbia.

“We have a pivotal role in advancing Indigenous entrepreneurship across the province, particularly in remote communities on Vancouver Island and the surrounding smaller islands where access to resources can be challenging,” says Melissa Gladue, the Business Development Manager for the Indigenous Entrepreneur Startup Program (IESP) covering B.C., Alberta, Yukon and the Northwest Territories. “We see ourselves as the crucial bridge to help narrow this gap, offering easily accessible educational services, both virtually and in person, completely free of cost.”

Melissa says their dynamic community engagement and collaborative partnerships are exemplified by their active involvement in events such as Vancouver Startup Week.

“Through these strategic alliances, we foster crucial connections, facilitate enriching work-shops, extend mentorship opportunities, and provide comprehensive business guidance to Indigenous entrepreneurs,” she says. “Owners Wanted represents a proactive endeavour to equip aspiring entrepreneurs with the tools and knowledge essential for navigating small business ownership. It underscores our stead-fast dedication to fostering entrepreneurship and driving economic prosperity throughout the region.”

Melissa’s responsibilities include providing specialized support for Indigenous entrepreneurs and encouraging and motivating them through the application process, as well as identifying regional marketing opportunities, attending and coordinating events to engage entrepreneurs and facilitating presentations and workshops to promote business programs and develop entrepreneurial skills.

Futurpreneur programs offer guidance and encouragement to Indigenous entrepreneurs

She also states Futurpreneur has an unwavering commitment to addressing barriers in the Indigenous communities, and offers the comprehensive four-part Ohpikiwin Series that is completely free to any Indigenous community seeking empowerment in the realm of financial literacy.

The Indigenous Entrepreneur Startup Program is tailored specifically for Indigenous entrepreneurs. By focusing on ages 18-39, they address a critical gap in support for young entrepreneurs within the startup ecosystem.

“Our program offers comprehensive assistance, including access to business resources, non-collateral loans, and an impressive two-year mentorship period following loan disbursement,” she says. “Our program’s effectiveness stems from our extensive network and partnerships within Indigenous communities and Indigenous financial institutions. By collaborating closely with these stakeholders, we can leverage co-lending agreements and tap into additional resources, amplifying the impact of our support.”

Futurpreneurs IESP Business Development Managers play a pivotal role in the program’s success, as they have a deep understanding of Indigenous communities and firsthand know-ledge of the barriers they may face, including remoteness, financing challenges, credit limitations, and educational barriers.

The Indigenous Entrepreneur Startup Program’s popularity and effectiveness is derived from its innovative approach, comprehensive support offerings, strategic partnerships, and the expertise and dedication of its team.

“By addressing the specific needs and challenges of Indigenous entrepreneurs, we empower individuals to overcome barriers and achieve their entrepreneurial aspirations, driving economic prosperity within Indigenous communities,” Melissa states, adding that the ecosystem is growing, particularly in technology and tour-ism-based businesses, including food and beverage operations.

“These businesses often incorporate traditional ingredients and cooking methods, offering consumers a taste of Indigenous culture while sup-porting local economies,” she adds.

The success of young Indigenous entrepreneurs stems from a multi-faceted approach that en-compasses resilience, cultural pride, access to support, and community engagement.

“The embrace of cultural pride and Indigenous identity serves as a driving force for these entrepreneurs,” she says. “By integrating traditional values and practices into their businesses, they not only distinguish themselves in the market but also foster a sense of belonging and connection within their communities.

“In essence, the success of young Indigenous entrepreneurs is a culmination of resilience, cultural pride, access to support programs, and community engagement. By leveraging these factors, they not only achieve personal and professional success but also contribute to the economic empowerment and cultural preservation of Indigenous communities.”

futurpreneur.ca/indigenous

By Mark MacDonald

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