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PRINCE GEORGE – Something special happens when you get a combination of the right people from the right places in a room, focusing their attention on an exciting project. This is exactly what has happened in Prince George for our Top 40 Under 40 initiative.
Now in its third edition, The Prince George Chamber of Commerce’s Top 40 Under 40 project began as a means of promoting young professionals in our community, while also highlighting Prince George’s strong business climate. What started as a 30-page print magazine has now blossomed into a 44-page publication with an accompanying digital version, 6500 print copies, and an involved social media campaign.
Rather than ‘go it alone’ this year, the Chamber of Commerce partnered with the City of Prince George, HYPG (Hell Yeah Prince George Facebook group), UNBC, UNBC – Continuing Studies, TELUS, and BDC, in order to celebrate, utilize, and broadcast the stories behind this year’s phenomenal Top 40 finalists.
This group of community heavy-weights has extended networks across the country, which helps us deliver the Top 40 messaging to a much broader audience than we could reach within our own network. We’ve learned that if you tell engaging stories about real people doing amazing things, and you craft the messages in a compelling and shareable format, they have the potential to be spread to all corners of the earth. We can’t wait to see this happen.
The plan is as follows…the evening of February 4th we will reveal the complete list of Top 40 Under 40 finalists at a special Launch event at UNBC. Top 40 nominees, finalists, Chamber members, business professionals and community leaders are expected to attend this celebration in Prince George.
This year’s Top 40 magazine will be revealed in print and digitally at the event with copies made available for guests. And if this isn’t exciting enough, the Launch event will be followed by a 40 day online campaign highlighting the individual finalists until March 14th! This is where the partnership really shines as each project partner amplifies the messages by sharing the profile stories to their audiences as well.
These good news stories and personal profiles will be used by businesses and community groups for employee recruitment, educational institutions for student recruitment, and in offices/hotel rooms as reading material. They will also be featured on the award-winning ‘MoveUp Prince George’ website to help attract new residents to Prince George.
As a bonus, application details regarding new Hell Yeah Prince George scholarships, for UNBC and CNC students, will only be available in the Top 40 Under 40 magazine.
You won’t be able to miss the Top 40 buzz circulating this month so just grab the reins and enjoy the ride!
– Christie Ray is the CEO of the Prince George Chamber of Commerce. She can be reached at christie.ray@pgchamber.bc.ca.
