STN Smart Match technology reads content pages, then creates a playlist of the most relevant videos from their library of 2+ MILLION VIDEOS. @stnvideo.com
VICTORIA – STN Video’s online video platform has been named “Best Video Technology for Media Suppliers” at the 2023 AdExchanger Awards in New York.
STN Video was recognized for its Artificial Intelligence (AI) powered video creation solutions. It has a library of over two million sports, business, technology, entertainment and lifestyle videos.
The AdExchanger awards recognize industry leading organizations in digital media, advertising and marketing. STN Video’s win was for Best Video Technology for Media Suppliers, after being nominated two years in a row.
“STN began incorporating AI into our online video platform in 2018 in the form of our Smart Match automated video selection to help publishers enhance editorial workflow and increase engagement on their site,” says CEO Matthew Watson. “Being recognized for the value we are bringing to publishers by an industry leader like AdExchanger is an honor we share with our whole team.”
In the first three months of use, some publishers using the AI-powered video have seen video player loads increase to an average of over 100,000 per day, revenue per user increase 50 percent, and an overall daily revenue increase of 81 percent.
Smart Match improves workflow by matching article keywords with video metadata to select and embed relevant content from its library of videos, from over 250 providers.
By Mark MacDonald
