VICTORIA – Buyerlink, an online marketplace for performance-based, has acquired RingPartner, a pay-per-call company.
The acquisition complements the online auction platform for Buyerlink, which currently serves the automotive, real estate, home services, solar, and home warranty industries. Adding RingPartner will allow for the expansion of performance marketing solutions in calls, which joins Buyerlink’s offerings in enhanced clicks and leads across a large number of verticals.
“RingPartner is a natural extension for Buyerlink as we progress to become the leading global platform for performance-based marketing,” said Buyerlink founder and CEO Payam Zamani. “Not only does their business model perfectly complement our platform their highly differentiated culture also matches our commitment to operating a mission-driven business that positively impacts the world.”
Founded in 2013, RingPartner is a leader in the pay-per-call marketplace, and in 2020, was recognized as one of Canada’s Fastest-Growing Companies by Canadian Business’ Growth List and the winner of Digiday’s Worklife Awards for Most Passionate Employees. The company has 26 employees.
Buyerlink’s patented technology allows its platform to conduct millions of auctions every month, striving to connect consumers to perfectly matched service providers. RingPartner’s patented technology will allow Buyerlink to extend pay-per-call capabilities into the overall marketplace, as well as provide depth in a new vertical: insurance.
“RingParter is thrilled to join the Buyerlink team,” adds Sarah Gulbrandsen, CEO of RingPartner. “We are culturally aligned with One Planet Group’s mandate to do business with both innovation and intention in mind, and our services match perfectly with their already robust performance-based marketing platform.”
