Edan Wolk and Melissa L’Heureux-Hache at Dragon’s Dena Canada audition in Vancouver.
NANAIMO – A Vancouver Island-based vegan sports nutrition brand has signed a national distribution agreement to bring its 100 percent plant-based products across the country.
VEGAIN Nutrition Inc., founded in 2023, has entered a national distribution partnership with Raw Elements, launched an equity crowdfunding campaign on FrontFundr, and announced disruptive patent-pending SURGE™ Clear Protein.
Raw Elements is a distributor of natural health and sports nutrition products in this country.
“As VEGAIN continues its rapid growth, securing a strong distribution partner was a critical next step,” says Edan Wolk, Founder and CEO of VEGAIN. “Raw Elements is known for representing the best in natural health and sports nutrition, and we’re thrilled to be working with them to bring VEGAIN to more customers nationwide.”
Raw Elements shares VEGAIN’s commitment to innovation, sustainability, and quality—key factors that made this partnership a natural fit.
“At Raw Elements, we pride ourselves on partnering with brands that prioritize quality, sustainability, and innovation—VEGAIN embodies all of that and more,” notes Raw Elements General Manager Olivia Haddad. “We’re thrilled to work with a company that’s not only raising the bar in plant-based sports nutrition but also staying true to values that resonate deeply with today’s conscious consumers. In addition to its expansion into Canadian retail, VEGAIN is inviting its community to be part of its success.”
The company has launched an equity crowdfunding campaign on FrontFundr, allowing investors an opportunity to own a piece of VEGAIN’s future. This initiative gives loyal customers and plant-based enthusiasts the opportunity to invest in a brand they believe in and support its goals in the sports nutrition industry.
“We’ve built VEGAIN alongside our community from day one, and now we’re giving them the chance to be part of our journey in a whole new way,” states Wolk. “This crowdfunding raise will help fund our expansion, fuel retail growth, and support the launch of our most innovative product yet—SURGE™ Clear Protein.”
SURGE™ Clear Protein is a patent-pending breakthrough in plant-based sports nutrition. Unlike traditional protein powders that have a thick, milkshake-like texture, SURGE™ dissolves completely in water, delivering a juice-like experience—with zero sugar, no bitterness, and a smooth “mouthfeel”. It will be available in both ready-to-mix powdered formats and ready-to-drink cans.
SURGE™ has the potential to change the sports nutrition and functional beverage industries, addressing a growing demand for clean-label, high-performance protein.
A company press release states: “With national retail distribution, community investment opportunities, and a new product, VEGAIN is entering an exciting new era. The company remains committed to pushing the boundaries of plant-based sports nutrition and proving that vegan performance products can outperform the competition.”
Business Examiner Staff
