Laura Jones, Executive Vice-President at CFIB
BRITISH COLUMBIA – If recovery maintains its current glacial pace, it will take small businesses a year and five months to return to normal sales, with the hospitality sector taking more than eight years, warns the Canadian Federation of Independent Business (CFIB) in its latest Small Business Recovery Dashboard feature. CFIB looked at the pace of revenue recovery between June, when many businesses were open again but only 17 per cent had normal sales, and the latest September survey results, which showed only modest improvement with 30 per cent of all businesses making normal sales. Assuming revenues keep returning to normal at that same pace, it will be years before most businesses report normal revenues again.
“This underscores the need to kick the recovery into a higher gear. The current situation just isn’t sustainable for too many businesses,” said Laura Jones, Executive Vice-President at CFIB. “One simple thing every politician in the country can do right now is talk about the importance of supporting small business. Many have participated in the #SmallBusinessEveryDay movement already. Our survey results show small businesses want and need this kind of leadership.”
According to CFIB’s regular update of its Small Business Recovery Dashboard:
- 70 per cent of small businesses are now fully open (64 per cent two weeks ago)
- 42 per cent are fully staffed (41 per cent two weeks ago)
- 30 per cent are making normal sales (28 per cent two weeks ago)
CFIB’s #SmallBusinessEveryDay campaign encourages consumers to support independent businesses by taking small but meaningful actions every day. It currently profiles 61 shop local initiatives across the country at smallbusinesseveryday.ca, including:
- Points for Canada, which has been extended into the fall and awards card-holders 2x the RBC Rewards points at local restaurants and retailers
- Canada United, which is offering relief grants of up to $5,000 to small business owners
- Snapd’s Business Recovery Grant Program, which provides marketing grants valued between $500 and $25,000
“There is no economic recovery without small business recovery. We want small business owners to know they’re not alone: there is a movement growing around them to support and encourage them and hopefully shorten the journey back to more normal sales,” concluded Simon Gaudreault, Senior Director of National Research at CFIB.
Read CFIB’s research snapshot “Are Canadian small businesses headed for an L-shaped recovery?” for more details.
