Shawn DeSantis
BRITISH COLUMBIA – Waypoint Insurance and Seafirst Insurance have rebranded under the Navacord national brand of multi-line insurance brokerages.
Navacord Corp. officially rebranded six of its Broker Partners on November 6, which includes B.C.’s Waypoint Insurance Services and Waypoint Benefits & Financial Services and Seafirst Insurance Brokers, along with Alberta-based Lloyd Sadd Insurance and Iridium Risk Services, and Ontario-based Ives Insurance and Insurance Store.
Each of the three amalgamations is designed to strengthen locally-based expertise, deliver a more consistent client experience within the regions they serve, and enhance operational efficiency.
“Aligning these brokerages under a unified, national brand is a defining moment for Navacord,” says Shawn DeSantis, President and CEO of Navacord. “This step forward allows us to enhance our value proposition for both employees and clients and accelerate our momentum as an industry leader, while scaling our capabilities and continuing to deliver high-quality service.”
The announcement also marks the first phase of a broader initiative to unify Navacord’s Broker Partners under the Navacord brand. Additional transitions will continue throughout the coming year.
“We have an incredible opportunity to amplify our national strength and presence while preserving the entrepreneurial spirit and local touch that our company was built upon,” adds T. Marshall Sadd, Executive Chairman of Navacord. “This rebrand honours the proud legacies of each Broker Partner while building something even greater, together.”
Founded in 2014 by DeSantis and Sadd, Navacord is one of Canada’s largest and fastest-growing multi-line insurance brokerages and financial services firms. Inspired by a north-facing compass rose, the Navacord logo blends the letters “A” and “N” to symbolize the convergence of diverse ideas and organizations. The word mark Navacord combines the words “Navigate” and “Accord” – representing Navacord’s purpose in leading the industry through collaborative partnerships.
Navacord is headquartered in Toronto and has more than 3,700 professionals across the country placing over $5 billion in premiums annually. Navacord delivers advice and tailored solutions in commercial and personal insurance, travel and specialty, group benefits, retirement, and financial planning.
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