Lucille Cuell, center, with daughters Samantha (left) and Emily of Emily Anne Design (right).
VICTORIA – Construction jobs, particularly trades positions, are often physically demanding.
To help meet the daily challenges that accompany positions that require physical strength and endurance, PVOLVE Victoria has a state-of-the-art studio where individuals can engage in transformative fitness experiences, operated by franchise owner Lucille Cuell and daughters, Emily and Samantha.
“Functional movement meets resistance equipment to build strong, mobile bodies for life,” Lucille explains. “Functional fitness is movement that mimics and supports the activities you do every day. This method focuses on three planes of motion, versus traditional workouts that only move in two.”
The functional fitness training that PVOLVE offers is proven to transform one’s physique and is beneficial at any stage of life and fitness.
“It also enhances your body’s ability to move with less pain in everything you do – sports, hobbies, and daily tasks,” she adds. “Our specialized resistance equipment offers thoughtful tension while still letting you move freely through more ranges, building full-body strength and ultimately promoting mobility, balance and flexibility.”
“Focusing on strength is important at any age, but many experts argue that it’s a necessity once you reach midlife,” Lucille notes.
Francis Stephens, PhD, lead study author and professor of sports and health sciences at the University of Exeter, points out that “aging, and in particular menopause, accelerates muscle loss, weakness, and immobility, and, ultimately, increases the risk of falls and fractures. These declines lead to an inability to perform everyday tasks, resulting in a loss of independence and quality of life.”
Women may spend up to half of their lives post-menopause, so committing to a workout routine that helps increase strength, balance, and flexibility could benefit them for decades to come.
Lucille’s daughter, Emily Anne, owner of Emily Anne Design, a company created to craft dreams into reality, is not only a designer, but is a PVOLVE Victoria trainer as well.
Her journey into design began with a passion for creating spaces that resonate with energy and purpose. Her dream was to craft a fitness studio that embodies both functionality and aesthetic beauty, and with PVOLVE Victoria, she has achieved just that—a state-of-the-art studio where individuals can engage in transformative fitness experiences.
“Emily’s role in this project extends far beyond her creative vision,” says Lucille. “As a woman deeply embedded in the construction world, she brings a comprehensive approach to her work. Offering full scope design services, Emily is involved in every phase of the construction process, from initial concept to final execution.”
Being a woman in the construction industry comes with its own set of challenges and triumphs.
“It means breaking through traditional gender roles and establishing a strong presence in a predominantly male-dominated field,” says Emily. “My work at PVOLVE Victoria is not just about building a fitness studio; it’s about paving the way for more women to enter and excel in construction and design.”
Emily’s dual role as a designer and a trainer at PVOLVE Victoria allows her to merge her two passions seamlessly. Balancing her time between the construction site and the fitness studio, Emily embodies the multifaceted nature of modern professionals.
Her role as a PVOLVE trainer enriches her design philosophy, integrating practical knowledge of body movement and ergonomics into her architectural projects. This unique combination allows her to create spaces that are not only beautiful but also enhance physical performance and comfort.
“PVOLVE is not your average workout,” Emily points out. “It focuses on functional fitness, emphasizing movements that are natural and sustainable for long-term health. The method combines resistance-based, high-intensity, low-impact exercises designed to enhance strength, mobility, and balance. It’s a workout that aligns perfectly with Emily’s holistic approach to wellness, both in her professional and personal life.”
Lucille adds: “Emily Anne Design’s work on PVOLVE Victoria stands as a beacon of what can be accomplished when passion meets determination.”
