VANCOUVER ISLAND – There’s no question that remote work has created innumerable challenges and opportunities for businesses across the globe.
For Roland van den Hout, Founder of digital marketing agency FuseHub Creative Group, the majority of implications have not only been surprisingly positive but they have also influenced the company’s entire decentralized agency concept.
“Having a remote team works, and there is no doubt that you can achieve the same results if your team works remotely,” said van den Hout. “It is validating that both the companies that need agencies and the agencies themselves agree on the effectiveness of the remote business model.”
FuseHub was created to bring together a network of remote creatives from around the world with specific experiences and skills to deliver agency-level work at a fraction of the cost. By eliminating exterior agency costs like overpriced office space, in-office expenses and overhead costs normally transferred to the client, FuseHub is able to charge only for what matters most – creating unique solutions based on solid strategic thinking.
FuseHub provides Marketing Consultancy and Web development for the Nanaimo-based Böehm Construction company.
Nowadays, every brand or service faces extreme expectations. All companies must have a com-prehensive brand identity that accurately reflects the company’s aesthetic and overall mission, as well as a specific and efficient strategy that produces results.
By having an international roster of team members specializing in different aspects of agency operations, FuseHub serves companies in a way that many other agencies can’t.
“The diversity that I have available within The Hub allows me to service my client on a way deeper level,” said van den Hout. “Whenever a client comes to us and asks for a specific list of deliverables, whatever goes beyond my knowledge and expertise, I can source from professionals within my network that can speak to that exact industry,” said van den Hout.
Having amassed a workforce that spans multiple continents, FuseHub enlists creatives from Canada and Amsterdam to Portugal and Australia who bring unique elements to each project they complete. He likens this ability to cherry-picking from a vast array of top talent as opposed to having one specialist on salary who is designated to a particular talent or field.
Beyond the unique offerings of the FuseHub model, van den Hout, who has gained his experience by working for large-scale international companies like Nike and consulting for startups, believes what sets his company apart is working with clients to find their true purpose.
“Once you get clients that are open to the idea of exploring their purpose and their role within a community, the thinking experiences a paradigm shift from ‘I sell A or B’ to ‘there is a reason why I get up every morning to sell A or B’,” said van den Hout.
“If we can focus on the company’s purpose and control the narrative on a different level, a connection emerges between the company and client that serves as the ultimate catalyst for sales and growth.”
