Dr. Dionne Laslo-Baker
VICTORIA – DeeBee’s Organics has found a new Target for its SuperFruit Freezie Pops.
The company, founded in Victoria by Dr. Dionne Laslo-Baker in 2013, announced that Target will carry the pops across the United Station.
The Target rollout marks a pivotal moment for DeeBee’s, fueled by growing consumer demand for alternatives to traditional frozen treats. Since launching SuperFruit Freezies in 2013, the brand has sold more than half a billion tubes—a milestone that helped propel its expansion into one of North America’s largest retailers. Both Classic and Tropical varieties are now available at Target in 24-count packs.
“Expanding into Target is an incredibly exciting milestone for us,” says CEO Dr. Laslo-Baker. “From the beginning, our goal has been to create treats that families can feel good about, made with real ingredients and without compromise. Bringing our products to Target means we can reach more families than ever before and continue making clean, delicious snacks accessible to everyone.”
Judges for the 23rd Annual MNP LLP Vancouver Island Business Excellence Awards in 2024 voted the firm as the Food & Beverage Production Business of the Year.
DeeBee’s The brand is on track to achieve more than 75% year-over-year retail growth, marking a major milestone.
Made with 100% fruit juice and purée, DeeBee’s Freezies contain no added sugar, artificial colors, flavors, or preservatives, and are free from gluten. The organic, plant-based, and non-GMO pops offer a modern take on a freezer staple, while remaining shelf-stable.
A pioneer in shelf-stable, freeze-at-home snacks, DeeBee’s features no added sugars, artificial flavors, colors, or preservatives. Founded in 2013 by mom and Ph.D. medical scientist Dr. Dionne Laslo-Baker, the company was born from a mission to show her children that real food can be nourishing and fun. As a certified B Corporation, DeeBee’s Organics measures success not only by products sold but by its positive impact on people and the planet.
DeeBee’s SuperFruit Freezies and other products are available at Amazon, Costco, Target, Walmart, BJs, Kroger and Albertsons and www.deebeesorganics.com
