White Wolf Homes Driven By Hard Work And Quality Design
VICTORIA – Kyle Velikovsky has never been afraid of hard work.
White Wolf Homes owner Kyle Velikovsky
His strong work ethic has served him well as his White Wolf Homes company that he started a year ago has already been making its presence known in the competitive Greater Victoria construction sector.
Velikovsky has been securing properties throughout Greater Victoria, subdividing them and building new in-house designed spec homes, which are being well received in the marketplace. White Wolf Homes focuses on building in the Saanich Peninsula.
“We are building some nice projects, and they’re more than a typical spec home,” he states. “We build them as if they are custom homes. . .something we would want to move into.”
Velikovsky believes one of his company’s competitive advantages is it has its own designer on staff.
A White Wolf Homes home at 1118 Faithful Street
“When we look at building a custom home for a client, we are able to make the process more streamlined because we’re not having to rely on an outside source for design work,” he says. “We can do that internally, here, to meet their expectations and guidelines.”
It also makes sense from a business point of view, as instead of paying thousands of dollars for each set of plans, they can produce them in-house in a two to three week period, which allows them to get them into the building permit phase of construction much quicker.
Prior to starting White Wolf Homes in 2020, Velikovsky had been doing construction projects in “extra time” over the past six years, while he was General Manager for his brother Jay Velikovsky’s Graphic FX Signworks company. He was with Graphic FX for 15 years, helping it become the largest sign manufacturer on Vancouver Island.
“I wanted to follow my passion of home building. I was doing some construction work on the side to pay for retirement, vacation and toys,” Kyle recalls. “As my son started to get older, I recognized that if I didn’t make a change in my lifestyle, I’d never be able to be a present-parent, so I decided to move on.”
A White Wolf Homes built home at 8870 Haro Park
White Wolf Homes has already secured 15 properties in its first year of operation, and is in the process of subdividing the lots to build projects.
“I’ve always had a passion for design,” he adds. “The process of manufacturing signs and building a house has similarities in that you start with a design, have a plan, then build something, although the steps are different. I have a strong passion for business, and I wanted to do my own thing and combine what I felt were my assets and my skills. Housing seemed to be the obvious choice, as it was something I was already doing.”
Velikovsky got his start as a side hustle and worked with a reputable general contractor to manage his builds. While grateful for what he learned during that time, he also realized he should make a move to become a licensed builder and developer and run his own projects.
The success of White Wolf Homes has exceeded Velikovsky’s expectations.
“People like the product we are putting out,” he notes. “People are finding out about us, and they like our brand and what we stand for.”
A White Wolf Homes built home at 8870 Haro Park
One of the keys to the company’s success has been the work ethic that Velikovsky and his six staff members demonstrate.
“I don’t really stop,” he says. “It’s not uncommon for me to be up at 3-4 in the morning on my computer, go to the gym, where I think about what I have to accomplish, get the kids ready for school and then get to my workday. I approach each day with a game plan, instead of just sitting there spinning my tires.”
Velikovsky envisions a bright future.
“We’re excited about the growth of the housing market, and it’s a good market to be in right now,” he says. “For us, though, it’s more about putting out a good product than just making money. We’re not about cutting corners. . .we’re all about building beautiful homes at fair market value.”
This content was sponsored by: Enertech Solutions & Numberra Chartered Professional Accountants
