BRITISH COLUMBIA – As the tourism industry navigates through the global pandemic of COVID-19, the British Columbia Regional Tourism Secretariat (BCRTS) will provide baseline research to support the industry. Baseline visitor analysis will help industry understand who is visiting BC and our regions so they can plan strategically to attract visitors that will support their recovery.
The Thompson Okanagan Tourism Association (TOTA) has encapsulated the results:
Visitor View Canada provides insights the tourism industry needs to understand, market to and grow their business with Canadian travellers. Data is supplied by Environics Analytics – A Canadian based research firm providing information solutions for a variety of industries in both the Canadian and USA Markets. Data is processed by Symphony Tourism Services.
Click here to Read the Full Report: BC Visitor View Highlights – September 11
British Columbia Highlights – January – July 2020
- To date (Jan-July 2020) 1,952,724 BC residents have travelled within BC and stayed 13,414,375 nights
- The average number of night stays per trip is 6.9 nights, down from 10.6 in 2018 and 2019
- To date, July has been the most popular month of 2020, with BC Travel down over 843,000 or 19 per cent compared to July 2019. August was the peak month of travel for BC Travellers in 2018 and 2019
- Vancouver, Coast & Mountains (the largest area by population) was the most visited BC Region frequented by BC Travellers in 2018, 2019 and 2020 year to date, followed by the Thompson Okanagan
- Vancouver, Surrey and Kamloops/Kelowna were the top visitor origin locations of BC travellers in January-June 2018 and 2019. To date in 2020, Vancouver, Surrey, Kelowna and Abbotsford continue to have the highest visitor origin counts, but volume has dropped dramatically due to the COVID-19 Pandemic
- The top PRIZM Segments of Households travelling in BC are Suburban Sports, Country and Western and Scenic Retirement. The Top 10 PRIZM Segments represent 43 per cent of the households in BC who have travelled within BC year to date