Nanaimo Airport launches ‘Show Your Love’ Campaign

March 1, 2016

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NANAIMO – Central Island residents are demonstrating sky-high levels of passion for travel to Edmonton, in Nanaimo Airport’s “Show Your Love” campaign. Residents are going online to share their strong connection and commitment to the Alberta city, in hopes of securing a direct flight on the route between Nanaimo and Edmonton in the future.

An economic downturn led WestJet to the difficult decision to redeploy its fleet and suspend its Nanaimo-to-Edmonton service this month.

Airport CEO Mike Hooper says “Show Your Love” demonstrates to air carriers that “they’ll have a strong partner in building that kind of route again” when the economy picks up.

And from the early response to the campaign, they can also count on many passengers. Residents most often cite family and work connections as the reason for their desire to have a direct flight again between the two cities.

“We still have a lot of family and friends there,” says one resident, who grew up in Edmonton and plans to make several trips back to his former home town.

Another resident says her sister, brother and families live in Edmonton, and having a direct flight there “would make it easier to keep our family connected.”

Yet another resident wants to be able to see her grandchildren in Edmonton. “What greater way to connect than flying directly back and forth without having to go through (Vancouver)?”

There’s still time for Central Islanders to “Show Your Love,” to demonstrate that a Nanaimo-to-Edmonton should be one of the first routes to be considered for reinstatement. Visit the following link and share a personal story about why travel to Edmonton is important to you, or copy the “Show Your Love” icon and use it on your social media while sharing your connection to Edmonton with your friends

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