BARRY O’RIORDAN
COWICHAN VALLEY – In an era marked by escalating environmental challenges, the concept of the circular economy stands as a beacon of hope, offering a pathway towards sustainable prosperity. Unlike the traditional linear model of production and consumption, the circular economy promotes a holistic approach that seeks to minimize waste and maximize resource efficiency.
By prioritizing principles such as reuse, recycling, and regeneration, businesses can not only reduce their environmental footprint but also unlock economic opportunities and foster resilient communities. As we delve into the ways that Cowichan businesses have been adopting circular economy principles, we witness firsthand the transformative power of embracing circularity in driving positive change at the local level.
Project Zero, an initiative of the non-profit Synergy Foundation, has been at the forefront of implementing circular economy concepts in British Columbia and beyond since 2019. They are changing the narrative about waste to one that is focused on resource efficiency, economic opportunity, and social equity through educating businesses about the benefits of a circular economy.
This year, reFRESH Cowichan Marketplace joins Project Zero’s Incubator Program cohort. The program offers a foundation of entrepreneurial skills, circular economy expertise, mentorship, and access to a network of like-minded organizations and leaders. reFRESH Cowichan aims to develop a unique brand for their marketplace, incorporating more value-added, local items and low-cost local produce.
Originally a food recovery program, reFRESH Cowichan Marketplace, located in Downtown Duncan, is now a dignified and inclusive grocery store offering affordable fresh produce, pantry staples, organic dairy products, and a line of homemade frozen meals, soups and desserts. Their mission is to increase access to fresh, healthy food through recovering excess food by connecting with local food retailers and farmers.
Earlier this year, reFRESH Cowichan Marketplace launched reTHINK Zero Waste, a zero-waste initiative allowing customers to purchase pre-packaged pantry staples in reusable mason jars. Through this initiative, they aim to help combat plastic pollution while providing nutritious and affordable food to the Cowichan community.
Project Zero has opened the intake for their 2024 Circular Economy Accelerator Program. This program, the first of its kind in Canada, provides hands-on support to Vancouver Island-based businesses seeking to adopt circular economy principles, find operational efficiencies, reduce emissions, and develop innovative practices while increasing revenue and cutting operational costs. The program is delivered by Vancouver Island Coast Economic Developers Association (VICEDA) in partnership with Synergy Foundation, and supported by the Island Coastal Economic Trust and regional VICEDA partners, including the Cowichan Valley Regional District and the Municipality of North Cowichan.
Through the Accelerator Program, businesses will undergo a site visit with a circular advisor, receive an opportunities assessment, and gain access to environmental metrics to track progress, attract investment, and build a reputation as a green leader in Cowichan. Intake is now open, and businesses will be accepted on a rolling basis until all spots are filled. Program participation costs $500, and is free for Indigenous-owned businesses.
Learn more about the program and apply today at www.project-zero.ca/accelerator.
Barry O’Riordan is the Manager of Economic Development Cowichan.