Published On: Monday, 04 December 2017

Kelowna's GetintheLoop Announces New President & COO

Kelowna's GetintheLoop Announces New President & COO
Accelerate Okanagan identifies the fast-growing GetintheLoop as a regional success story.

KELOWNA - GetintheLoop, Western Canada’s offers platform, announced Chris Pinkerton as President & COO. Chris joins GetintheLoop after serving as Vice President & Head of the Mediative Consulting Group, an award-winning digital media, and marketing company.

Prior to Mediative, Chris helped grow Enquiro, an innovator in search marketing and consumer behaviour research, which was acquired by Canada’s Yellow Pages Group in 2010.

Over the past decade, Chris has worked with global brands like 3M, Allstate, Avis Budget Group, and The New York Times. He has also delivered custom research for Google and Microsoft through their pioneering eye-tracking research and brand lift studies.

Chris' experience in the mobile and digital advertising space immediately boosts the scope and opportunities for GetintheLoop, says CEO and Founder, Matt Crowell. Crowell described the new President as a perfect match for "our wolfpack" at GetintheLoop.

Chris is joining at a time of major growth for the company. This summer the team launched in the Vancouver and Edmonton markets, with hundreds of local businesses and national brands using GetintheLoop to build awareness and drive sales. Businesses working with GetintheLoop recorded quarterly growth while the membership rate increased more than 300 per cent.

GetintheLoop is an Okanagan success story and has become a key Western Canada mobile marketing solution, connecting businesses with engaged, mobile consumers. GetintheLoop provides businesses with the control and flexibility they need to build awareness, attract new customers, and increase sales while keeping revenue.

The organization continues to build on and expand its strategic partnerships with Canada’s largest media organizations, professional sports teams, shopping centres, and business associations. In 2017, the GetintheLoop team more than doubled in size and added team members in Victoria, Vancouver, and Edmonton.