SURREY – Otter Co-op and Federated Co-operatives Limited has unveiled a new brand and format called Co-op Essentials at its 17433 56th Avenue in Surrey.
The new store on Highway 10 in the Cloverdale community promises to be a convenient one-stop shop with everyday savings on everyday essentials, and has a smaller store footprint and a strong focus on local and Co-op brand products.
Otter Co-op CEO Jack Nicholson and FCL VP of consumer products Rick Fernandes hosted a ribbon-cutting ceremony, with Otter Co-op president Charlie Fox also in attendance.
“Otter Co-op is excited to partner with Federated Co-operatives Limited (FCL) to bring Co-op Essentials to the Cloverdale community,” says Nicholson CEO. “This new format is designed to understand and quickly adapt to our guests ’ changing lifestyles to meet their unique needs. I’m genuinely excited for this new food store, and the positive impact it will have on our community.”
Co-op Essentials is part of the Co-op family, and focuses on local quality and innovation, offering tried and true grocery staples.
Fernandes states “FCL is proud to have partnered with local Co-ops to design this new concept. What makes Co-op a different kind of business is that each local Co-op and their community are distinct, and we want to celebrate that.
“This new format allows us to extend the Co-op food offering to new customers and communities and provide everyday savings to the consumer.”
Business Examiner Staff
