Drew and Christina, founded, own and run Praxis Recruitment. They help businesses find and hire awesome employees in Vancouver and around BC with a combined 40+ years of experience.
BRITISH COLUMBIA – Employers: Have you heard of attraction? It comes before actively recruiting to fill open positions. It’s attracting those future superstar employees into your organization before you even a have a role to fill. A sound attraction plan will entice fantastic employees to work with you.
Just two steps: Brainstorm and Share
First, look inward. Think about what a job seeker in your industry and community is look-ing for and list all that you offer. Do you reward employees with company retreats? Do you offer Netflix or gym memberships or flexible working hours? Any of the things that a job seeker is going to look for in an organization will attract them. It doesn’t have to be fancy. Do you pay fairly? That’s definitely something that a job seeker will be attracted to. Are you on a bus route that makes it easy for people to take tran-sit? That can be a huge plus for some employees. Here are a few more ideas to get you thinking:
- Pay for Performance
- Pay at or above Market
- Give Opportunities for Improvement
- Frequent Feedback and Reviews
- Develop into Leadership
- Time with the Boss
- Career Planning and progression
- Training and Coaching
- Benefits
- Stability or Growth
- Significance in their work (are you saving the world with your business? – employees will get excited by that! But even if you are just offering spectacular customer service –employees can get excited by that too!)
Second, now that you’ve got your list: tell people! Incorporate your attractors into all your recruitment efforts. Put them in job postings (this is non-negotiable), make sure it’s on your website, remind current employees (who are a great source for future employees!) about all the wonderful reasons they work for you.
Sharing your list on your social media channels is also a wonderful way to get the word out. Are you speaking in a podcast? Talk about what you offer. Share it in a blog or a vlog. Look for opportunities to let the world know what sorts of reasons a person would want to work with you. Then, when the time comes to actually recruit, you’ve already shared why you are an awesome place to work!
For more info on Employer Branding click here: https://youtu.be/CcOADcO0TBk
