Paul Nursey, President and CEO of Destination Greater Victoria
On July 1, the provincial government announced we were moving to Step 3 of the Restart Plan. The COVID-19 pandemic has had significant negative impacts on the Greater Victoria visitor economy. The discouragement of travel and closure of the Canada-US border has been devastating to visitation and revenue for many Destination Greater Victoria members. But as vaccines roll out and case counts diminish, we are seeing our economy reopen. This is great news for many who have struggled for so long.
Under Step 3, indoor gatherings of up to 50 people or 50 per cent of capacity are allowed (whichever is greater). Also, outdoor organized gatherings of 5,000 people or 50 per cent capacity is allowed (whichever is greater). There are no group limits for indoor and outdoor dining and there is a return to normal liquor service hours. Importantly, inter-provincial travel is also allowed, and we can welcome our friends and family across the country back to BC.
The move to Step 3 was very good news, but it is only a start on the road to recovery for the Greater Victoria visitor economy. Visitation has increased, but so far most of this increase is on weekends. Visitation remains low during the week. Additionally, The Canada-US border remains closed.
Prior to the COVID-19 pandemic, the American market accounted for 23 per cent of visitation to the destination and 29 per cent of visitor spending. The non-American international market is also a major source revenue. These visitors account for only 12 per cent of total visitation to the destination, but they are 22 per cent of total visitor spending.
Access to the American and International markets is vital for so many of our members. The increased revenue that is resulting from moving to Step 3 is welcome, but until borders are reopened the Greater Victoria visitor economy will not reach its full potential. For the Canada-US border, there is a critical need for the federal government to announce a roadmap for US land and marine border reopening. Destination Greater Victoria is advocating with its national tourism partners and stakeholders for just such a roadmap.
There are only a few weeks left in summer before another very long winter season sets in for our operators. Greater Victoria is traditionally a seasonal destination, where businesses make most of their revenue in the spring and summer months. While still abiding by the necessary remaining public health orders the provincial government still has in place, we need to support our visitor economy businesses as much as possible in months ahead.
There are many hotels, restaurants, and attractions in Greater Victoria ready to welcome visitors. Their friendly staff will no doubt provide a memorable experience. Following many challenging months, they will be very happy to see you.
Paul Nursey is the President and CEO of Destination Greater Victoria
