Published On: Thursday, 16 March 2017

Comox Valley Receives $250K in Tourism Funding

Comox Valley Receives $250K in Tourism Funding
In 2015, the tourism industry generated $15.7 billion in revenues, $7.4 billion in GDP, and supported nearly 19,000 tourism-related businesses, with 127,700 employed in the industry.

COMOX VALLEY - Destination BC, through its Co-op Marketing Partnerships Program, along with Comox Valley Economic Development and Tourism, is supporting a number of projects in the Comox Valley with a $250,000 investment. These projects are designed to increase tourism revenues in the region. In addition to marketing and advertising campaigns, the investment will be promoting:

  • BC Shellfish and Seafood Festival – the largest shellfish and seafood festival in Western Canada;
  • Two Wheels Bike Festival – inaugural event highlighting the Comox Valley as a major cycling destination in British Columbia;
  • Comox Valley WinterFest – includes 50% off Ski at Mount Washington Alpine Resort with stays in Courtenay, more than 45 après-ski live concerts and events, and more throughout the region, with the goal of positioning the Island as a winter outdoor destination of choice.

The announcement was made by Comox Valley MLA Don McRae, on behalf of Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour Shirley Bond at the BC Shellfish and Seafood Festival Launch event. Over 250 participants attended, including top BC chefs and seafood producers.

Destination BC, the Province’s Crown agency for tourism marketing, delivers on key actions under the provincial tourism strategy, Gaining the Edge: 2015-2018, and plays a key role in leading tourism marketing and development activities for the province.