COMOX VALLEY – The Pacific North West seafood and aquaculture industry continues to demonstrate tremendous growth and the BC Seafood Expo.
The event is being held June 12 and 13 in the Comox Valley during BC Seafood Month, and will bring together renowned speakers, exhibitors and leaders across the sector to explore challenges & opportunities for continued growth and industry expansion.
Dr. Myron Roth, BC Ministry of Agriculture, is Chair of the BC Seafood Expo Program Committee is developing an extensive seminar program. Additional members of the Committee include Dr. Tony Farrell – University of British Columbia, Solveig McLaren – Ministry of Agriculture, Darlene Winterburn – BC Shellfish Growers Association, Richard Hardy – Pentlatch Seafoods, Gabriel Kosmider – DFO, Ian Roberts – Marine Harvest Canada, Guy Dean – Albion Fisheries.
Included in the 10 different Expo sessions featuring over 30 speakers, two key note speakers have been announced including Ned Bell, Seafood Champion & Executive Chef of Oceanwise Canada, and Terry O’Reilly, Host of CBC’s Under the Influence.
Terry has won a few hundred national and international awards for writing and has directed such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey.
He talks about the key marketing issues all companies and organizations face – from the critical need to embed emotion in marketing, to why customer service = profit, to how to change a negative perception, to why smart marketers don’t outspend their competitors – they outsmart them.
In addition to the sessions, registrants for the Expo will have access to the Expo Trade show area and producer site tours including those hosted by the BC Salmon Farmers Association, BC’s largest exporter of seafood.
The International Buyers Reception will feature celebrity chefs, seafood from many of BC’s seafood industry associations and will be sponsored by Flying Fresh Air Freight.
