KELOWNA – The Thompson Okanagan Tourism Association (TOTA) has become a founding signatory with the Future of Tourism Coalition. As world tourism begins recovering from the impacts of the COVID-19 pandemic, the coalition shares a global mission: to place destination needs at the center of tourism’s new future.
“TOTA is committed to transforming recent challenges into positive change as we navigate the way toward long-term recovery and resilience,” said Glenn Mandziuk, TOTA President and CEO. “We are truly honoured to be part of this international coalition. Healthy, inclusive communities and environmental stewardship are the keys to realizing our collective success.”
Comprised of six non-governmental organizations, the Future of Tourism Coalition has collaboratively developed and launched a set of Guiding Principles. These outline a clear moral and business direction intended to help create a healthier tourism industry while protecting the places and people on which it depends.
“We consider Thompson Okanagan a global frontrunner in sustainable tourism with an exceptional record in creating synergies between local and Indigenous communities and businesses that work in a sustainable way,” said Albert Salman, President of Green Destinations and one of the Coalition’s founders. “We are proud to have Thompson Okanagan on board and look forward to working together with all the great people in the region.”