VERNON – The board and management of the Historic O’Keefe Ranch have announced that Holly Wood has joined the team at the ranch as marketing and event specialist. She brings over 30 yearsof experience in the tourism industry in both Alberta and B.C.
Her background is in international travel media relations, brand management, film production, tourism marketing and large scale event management. She spent 16 years as the regional public relations director for Fairmont Hotels and Resorts in Alberta, representing 5 of the signature hotels and resorts of the Fairmont brand. In 2009 Holly moved to Vernon to provide media relations, marketing and tourism advisory services as a member of the development team that opened the Swarovski Crystal, Sparkling Hill Resort.
In recent years she has contracted to hotels and destination marketing organizations throughout the Okanagan.
“Heritage Tourism is one of the fastest growing segments of the tourism industry,” says Wood. “It has a positive social and economic impact on a community, while securing a sense of place among visitors. “This is a wonderful opportunity for me to combine my work life with my passion for horses and western heritage. It is an honour to be part of the team at O’Keefe Ranch, who work hard every day, preserving the historic legacy of the ranch.”
She is also a member of Vernon Women in Business, as well as the TOTA Advisory Committee for Trade and Media.